News

Vitafoods Asia is one of the largest B2B events for the nutraceutical industry in Asia, and we were delighted to welcome so many visitors from across the region.
It was a wonderful opportunity to explore how AstaReal® Astaxanthin can support new product development and market success.

Event Highlights

This year, we offered concept samples such as drinks and jellies containing astaxanthin, giving industry professionals the chance to experience the taste and quality of AstaReal®. They were designed to deliver a memorable multisensory “taste experience” while aligning with key market needs—such as kids’ eye support, active nutrition, and women’s health—sparking inspiration for innovative and appealing products and earning highly positive feedback.

In addition, our booth was selected as a featured stop on the Innovation Tour organized by Informa, the exhibition host. During this program, we presented the latest research on astaxanthin’s benefits for skin, eye, muscle, and cognitive health, along with successful co-branded products from global markets developed with our partners. This generated strong interest among participants, and our booth drew considerable attention, with multiple media interviews conducted during the show.

At the exhibition’s tasting corner “TASTING BAR”, we also introduced gummies and nutrition bars formulated with Astaxanthin, these were very well received by visitors who appreciated the enjoyable and convenient formats.
We’d like to convey our deep gratitude to everyone who stopped by our booth. Also, we would like to thank our distributors; Gowell supporting us at booth, and Primo and Vicchi showcasing unique concept samples using AstaReal® at Food Ingredients Asia co-helded with Vitafoods Asia!

See you all at the next show!