AstaReal was the first in the world to succeed in commercially culturing Haematococcus pluvialis algae as a source of natural astaxanthin. Since then we have been a pioneer in astaxanthin for over 20 years, and we have continued our R&D to explore its potential in daily health management, prevention and therapy.

Our History

  • 1946

    The Fuji Chemical Group, a parent company of the AstaReal Group, established in Toyama, Japan.

  • 1994

    BioCaroten AB, a bio venture from Uppsala University, Sweden (later acquired by AstaReal)
    succeeded in commercial cultivation of astaxanthin algae for the first time in the world.

  • 1995

    Launched the world’s first natural astaxanthin supplement, Astaxin.

  • 1999

    Began cultivation of astaxanthin algae in Hawaii, the U.S. (Closed in 2011.)

  • 2004

    Established a BtoB sales office in New Jersey, the U.S.

  • 2010

    Obtained the FDA-recognized GRAS (Generally Recognized As Safe)
    status in the U.S. verifying the safety of AstaReal® astaxanthin as a food ingredient.

  • 2014

    Established a second production facility in Washington State, the U.S.

  • 2015

    Established BtoB and retail sales offices in Singapore.

  • 2016

    Established BtoB sales offices in India and Australia.

We supply proprietary astaxanthin
with our know-how and science.
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