Feedback from communication with users in the market or innovation support to BtoB customers, as well as knowledge regarding the latest nutrition science and bio-technologies, is reflected in AstaReal’s development.
AstaReal-branded retail products are designed for maximizing the potential benefits of natural astaxanthin with a high level of safety. AstaReal’s proprietary quality astaxanthin, which is derived from natural non-GMO algae cultivated in AstaReal’s own unique bioreactor system, is used in all AstaReal-branded retail products. Furthermore, formulations of these products are designed based on AstaReal’s expertise from over 20 years of research. In some products astaxanthin is formulated in combination with an optimal amount of tocotrienols (extracted from palm oil), which is expected to synergistically enhance astaxanthin’s antioxidant property.
AstaReal also offers a comprehensive range of functional astaxanthin material products for BtoB customers. It includes a stable astaxanthin oil format, a water-soluble format available for beverages, a powder format available for tableting or a high-tech format with higher absorbance. They are designed to fulfill the various needs of BtoB customers. As an innovation partner AstaReal supports BtoB customers to develop their products by providing expertise on natural astaxanthin together with astaxanthin material products.